AI for Work: Supporting your greatest asset - people
Kore.ai believes that when AI takes care of the tedious work, employees can think bigger, create more, and drive real impact. With a 20-minute recorded event and digital campaign, we showed how companies can use AI for Work to support their greatest asset - their people.
Client
Kore.ai
DELIVERABLES
Branding Copy Positioning Copywriting
Year
2024
Role
Sr. Copywriter
Challenges
The company faced challenges in driving sign-ups and maintaining attendance for previous online events. With a tight one-month product launch timeline, the team had to work under significant time constraints. Budget was limited, with most resources allocated to high-quality video production and ads. Additionally, executives had high visibility on the copy, and past campaigns had primarily focused on the product's technical aspects rather than crafting a compelling narrative.
Some of our successes
Signups increased 344% (up from their baseline of 40 sign-ups)
Maintained 80% attendance throughout the 20 minute event
Saw a record-breaking increase of unique sales opportunities
The Team
ECD: Harry Williams
Senior Creatives: Shravan Peechara and Shahbaz Ahmed (Design), Marli Tucker (Copywriter)
Strategy: Eloisa Puentes
Director: Christie Dahmen
Project Manager: Ana Uribe